Japan’s premiere airlines needed to get the world excited about traveling to Japan post-Covid. We created a campaign that would get people dreaming of travel, by depicting people traveling as in a dream.
Without a shoot as an option, we turned to animation to stoke the imagination with heightened, surrealist depictions of actual places and activities in Japan. Scenes even transition seamlessly like they do in dreams.
Each image was created by Academy Award winning illustrator Yukhi Demers, himself a Japanese American who flew Japan Airlines each summer of his childhood.
The imagery was made to be distinct and show-stopping on social, beyond expected travel imagery. CTA’s lead to a landing page that gives viewers their own feeling of flying through the site from location to location, instead of traditionally scrolling down it.
CREATIVE DIRECTOR
Aaron Howe
ART DIRECTOR
Claire Nellessen
COPYWRITER
Peter Trueblood