AWARDS
Clio Entertainment
🏆 Games: Fan Engagement
🏆 Games: Digital | Mobile
🏆 Games: Experiential | Event | Activation
We partnered with the International Committee of the Red Cross (ICRC) to show the world: How you play FPS can make a difference on battlefields IRL.
When the Russia Ukrainian conflict started, the ICRC was inundated with questions about the rules of war. Their job is to uphold these rules in every global conflict. But the world watched and wondered if those rules were being violated.
The ICRC needed to drive awareness and educate younger audiences—especially soldiers—what these rules really are. We created a game mode that runs on the real life rules of war, and hosted an event featuring 5 top FPS gamers, each playing a different title, with a twist: they had a whole new set of rules to play by and figured it out LIVE on Twitch.
RESULTS
In 5 hours we reached over 140,000 viewers and in one week our initiative reached 3 million people around the world. All achieved pro bono.
TEAM
CD | Claire Nellessen & Saedi Hitner
GAME DEVELOPERS: Beyond Creative
PRODUCER | Craig Jelniker
INFLUENCERS & MEDIA | Ege Ayan & PopShorts
CREATIVE LEADERSHIP | Guy Seese & Tom Murphy
CLIENT | Chris Hanger