We brought Taco Del Mar’s “Live Baja” catchphrase to life literally by breathing baja and personality into their own tacos and burritos.
These unexpected and unabashedly off-beat spots broke through the flood of perfectly posed food ads and actually worked to bring in retail business.
Store traffic showed a direct increase in correlation with broadcast placements. People spent more money per store visit and kept coming even in their off season.
Winner of Internet Advertising Competition's 2017 Best Restaurant Social Media Campaign.
CREATIVE DIRECTOR
Graeme Hanson
ART DIRECTOR
Claire Nellessen
COPYWRITER
Saedi Hitner
CINEMATOGRAPHER
Chris Meurer